For the industry
A small trade-facing section for clinic owners and staff. Everything else on this site is written for patients.
How to choose an aesthetics marketing agency that can actually grow a clinic
Written for clinic owners rather than patients. A procurement method for a category with no barrier to entry, and a warning about the compliance risk you are buying.
The advertising rules a UK aesthetic clinic has to follow
The compliance perimeter in one place: the CAP Code, medicines advertising, consumer protection law and professional standards, and who each of them binds.
What patient safety asks of a clinic that markets itself
Where the marketing plan and the clinical duty meet, and the places where a growth tactic quietly becomes a consent problem.
This piece is written for clinic owners and staff rather than for patients. The patient facing material is in checks before you agree. We keep the two clearly separated so that nobody mistakes one for the other.
This article contains no commercial links of any kind. No affiliate links, no sponsored placements, and no links to any clinic, practitioner, brand, product or retailer. Nobody paid for it, nobody previewed it and nobody outside the editorial team saw it before publication.
This publication does not name, rank, rate or review any clinic or practitioner, because it has assessed none of them. Our funding is set out in full on the about page and in our editorial standards.
Nothing here is medical or legal advice. Speak to a qualified clinician about your own circumstances, and to a solicitor about a claim.
When the rules change, we will tell you
One email when a law or a regulator's guidance changes in a way that alters what you should check, and when a new article is published. No treatment offers, no product recommendations and no clinic suggestions, because we do not make any.